Client: Maestro 1 Productions
Media: Logo and Business Cards
Target:Musicians and Producers

Description: This project was done for Maestro 1 Productions by Matthew Binks whom I have done previous work for with his musical group Under Heaven. Matthew needed a business card for when he went to Popkomm regarding musical business and his band. He initially came to me looking for something simple that he would be able to pass out.

My objective was to make the simple yet sophisticated. I used a musical staff as the background because it proved to be an interesting graphical element. I have always loved the tone-on-tone look so I thought this would be the perfect opportunity to give it a try. The background of the card is 95% black with a musical staff being 100% black. I wanted the staff to stand out so I had the business cards printed with a UV Varnish Coating so when it was it with the light you would see it pop out. I had the cards printed at print100 with double-sided matte lamination and Varnish Coating.

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Client: MediMath
Media: Icon/Button for Ipod+IPhone
Target:MediMath is for every medical professional: physician, nurse, or trainee.

Description: This design is a concept design for the MediMath Medical Calculator which is for the iPhone and iPod Touch puts 127 of the most important medical calculators and scoring tools in the palm of your hand. Its streamlined interface and comprehensive results help you spend less time crunching numbers and more time caring for patients.

I used the colours that are most commonly used in the medical field for easy association and recognition. To create a clever play on the medical field and calculations; I used the basic medical cross and turned it into an exponential value.

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Client: Inspired Fitness
Media: Z-Fold Brochure
Target:Women looking to maintain their nutritional and physical fitness from 28 to 52, while still having fun and making new friends to give them support so they can successfully achieve their goals.

Description: This brochure was created by Patricia De Silva, and myself. We tend collaborate quite often and the results tend to be quite amazing. We wanted to create something simple and clean to appeal to women and be able to catch their eye.

Front of Brochure

Back of Brochure

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